ABOUT THE CAMPAIGN:

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As an agency, Viewpoint Creative is known for sending elaborate holiday cards to its clients. In 2018, though, we really outdid ourselves, creating more than 5 videos, 2 social accounts and a website as part of our annual greeting. It started with a single, '80s-tastic video for the Agency Playset and quickly ballooned into a whole line of agency-themed toys — like the Stretch the Budget game and the Client Decoder Ring. The week of Black Friday, we launched the videos via website and social under the pseudonym VC Toys. 

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Our videos were featured in Adweek's Annual Holiday Card Round-up, and the main video for the Agency Playset aired in primetime as part of The CW's Greatest Holiday Videos of 2018, clocking in at #4. 

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