ABOUT THE CAMPAIGN:
As an agency, Viewpoint Creative is known for sending elaborate holiday cards to its clients. In 2018, though, we really outdid ourselves, creating more than 5 videos, 2 social accounts and a website as part of our annual greeting. It started with a single, '80s-tastic video for the Agency Playset and quickly ballooned into a whole line of agency-themed toys — like the Stretch the Budget game and the Client Decoder Ring. The week of Black Friday, we launched the videos via website and social under the pseudonym VC Toys.
Our videos were featured in Adweek's Annual Holiday Card Round-up, and the main video for the Agency Playset aired in primetime as part of The CW's Greatest Holiday Videos of 2018, clocking in at #4.
Agency: Viewpoint Creative
Creative Director/Copywriter: Liz Breen
Designer: Nick Abbondandolo
Editor: Jon Anderson
Animation: Manuel Martin
Mix/Music Composition: Todd Hrinda