ABOUT THE CAMPAIGN:

National Geographic's new series, "America Inside Out with Katie Couric," features journalist Katie Couric like you've never seen her before — beyond the walls of the Today Show studio talking to real Americans on both sides of some of our country's most polarizing topics. National Geographic tasked us with creating a campaign across broadcast and social that combines in-your-face editorial with a sense of empathy, acknowledging that yes, these issues are hard to talk about, but that's all the more reason to talk about them.

CREDITS:

Client: National Geographic

Agency: Viewpoint Creative

Creative Director: Liz Breen

Editor: Patrick Gaspar

Sound Design: Todd Hrinda

GFX/Animation: Michael Barrett

LONG-LEAD TEASE: