ABOUT THE PROJECT:
When regional coffee & donut chain Honey Dew Donuts first came on as a client, they viewed radio as a necessary advertising evil. We made it our goal to prove to them that product-focused radio could still be fun and attention-grabbing.
Client: Honey Dew Donuts
Agency: Viewpoint Creative
Creative Director/Copywriter: Liz Breen
Mix/Sound Design: Todd Hrinda