ABOUT THE CAMPAIGN:

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Buying a home is full of potential pitfalls. But rather than focus on the difficult journey to homeownership, we wanted to focus on the awesomeness of the end result. We wanted to get people psyched to own a home. This TV campaign marked a pivot in our brand strategy — from demonstrating what could go wrong when you don't use a REALTOR to showing what can go right when you do — all while maintaining the humor and tongue-in-cheek tone of our previous work.

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