ABOUT THE CAMPAIGN:

Buying a home is full of potential pitfalls. But rather than focus on the difficult journey to homeownership, we wanted to focus on the awesomeness of the end result. We wanted to get people psyched to own a home. This TV campaign marked a pivot in our brand strategy — from demonstrating what could go wrong when you don't use a REALTOR to showing what can go right when you do — all while maintaining the humor and tongue-in-cheek tone of our previous work.

CREDITS:

Client: The National Association of REALTORS

Agency: Arnold Worldwide

Executive Creative Director: Sean McBride

Creative Directors: Josh Kahn & Nate Donabed

Sr. Art Director: Ashley Herrin

Sr. Copywriter: Liz Breen

Production Company: Gifted Youth

Director: Fatal Farm

AWARDS:

2017 HATCH Award, TV: National Single Entry — Merit