ABOUT THE CAMPAIGN:
When you work with a REALTOR, you get a person who's always on your side, someone who knows what to do, what to say and how to get out of tricky situations. In that way, a REALTOR is not unlike a classic sitcom parent who always ends the show with a few parting words of wisdom.
This online series turns the home buying journey into a late '80s/early '90s sitcom, where a REALTOR guides a young couple (and their mysterious puppet friend) through each and every step of the process.
Client: The National Association of REALTORS
Agency: Arnold Worldwide
Executive Creative Director: Sean McBride
Creative Directors: Josh Kahn & Nate Donabed
Sr. Art Director: Ashley Herrin
Sr. Copywriter: Liz Breen
Production Company: Gifted Youth
Director: Fatal Farm