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NBC10 was new to the Boston market and wanted an image spot that would immediately distinguish them from their competitors. They wanted something that felt real, emotional and not "not news-y" while still emphasizing their call number — 10. 


Client: NBC10 Boston

Agency: Viewpoint Creative

Executive Creative Director: Mike Middeleer

Creative Director/Copywriter: Liz Breen

Director: David DiNisco

Director of Photography: Stebs

Editor: Jon Anderson

Sound Design: Todd Hrinda


2019 New England Emmy — News Promo, Single Spot (Nomination)

2019 Promax North America Award — Brand Image Design Promo (Finalist)

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