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ABOUT THE PROJECT:
After the success of Progressive's original "Parentamorphosis" campaign, we were tasked with both expanding on and evolving the commercial series while building on the same founding insight — that when you buy your first home, you may turn into your parents.
CREDITS:
Client: Progressive Insurance
Agency: Arnold Worldwide
Executive Creative Director: Sean McBride
Associate Creative Director (Art): Mike Sullivan
Sr. Art Director: Matt McNulty
Sr. Copywriter(s): Liz Breen,AJ Warren
Director: Martin Granger
AWARDS:
One Show - Shortlist (2018)
HATCH Award, TV: National Campaign - Bronze (2018)
PRESS HIGHLIGHTS:
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