ABOUT THE PROJECT:

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Priceline came to us with a very specific request; they wanted a series of direct response commercials where their celebrity spokesperson, Kaley Cuoco, spoke to camera and walked viewers through the specifics of Priceline's Express Deals and Split Ticketing airfare. With a script that was heavy on the business, we knew we had to turn to setting to add the bits of personality that would keep the audience engaged.

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CREDITS:

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Client: Priceline

Agency: Arnold Worldwide

Executive Creative Director: Sean McBride

Associate Creative Director: Michael Sullivan

Art Director: Matt McNulty

Copywriter: Liz Breen

Production Company: Ghost Robot

Director: Robin Comisar

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