ABOUT THE PROJECT:

Long story short, Showtime wanted to show off a little with a (as they put it) "swagger-filled" brand reel that highlighted their line-up of shows, miniseries and documentaries. And they didn't want the finished product to be "just another sizzle." They wanted something with a bit of story to it. So we scripted, edited, designed and animated an ultra-confident 2-minute video, which premiered in front of the Television Critics Association before being released online and on-air to the general public. 

 

CREDITS:

Client: Showtime

Agency: Viewpoint Creative

Executive Creative Director: Mike Middeleer

Creative Director/Copywriter: Liz Breen

Director of Editorial: David DiNisco

Editor: Kristen Levesque

Art Director: Nick Ford

Animator: Laura Talaway