ABOUT THE PROJECT:
Tinyhood was a start-up making a splash with their educational, online parenting courses. Through our engagements on other projects, we began to discuss how to more effectively market these courses and take advantage of the sudden windfall they were seeing from COVID, when traditional hospital classes were being cancelled or moved to Zoom. I undertook the challenge of creating course trailers that made CPR demonstrations, diaper changes & the female anatomy feel cinematic. These trailers immediately became the brand's highest performing ads in company history, helping garner hundreds of thousands of dollars in sales over the coming months.
Creative Director/Copywriter: Liz Breen
Editor: Jon Anderson